CASE STUDY

Frustrated by your WordPress website? You're not alone!

The question we get asked by many marketers frustrated by the separate elements needed to operate a WordPress website is, how do I migrate from WordPress to HubSpot CMS?

RevM announces that it has been named a winner in the Grow Better Sales category in HubSpot’s Q2 2020 Impact Awards. HubSpot, a leading growth platform, uses the award to recognize members of its Solutions Partner Program who go above and beyond to help their customers grow better.

CASE STUDY

As organisations grow, their foundational systems become less effective. Unfortunately, they may not even realise until the situation becomes so inefficient that they need assistance to overhaul their technology stack.

Social Media has seen rapid growth in recent years. According to Statista, an estimated 2.95 billion people were active across multiple platforms - with that figure looking to rise to 3.43 billion by 2023. 

For brands looking to attract new customers or increase their reputation, Social Media seems to be the obvious answer. If used correctly, having a presence on social platforms can undoubtedly help with many factors.

The HubSpot platform continues to evolve at speed, and doesn’t stop collecting prized awards along the way. Sometimes it's hard to keep up with the feature changes and enhancements, or dig through the latest product updates.

Every sale is a win for your business.

However, getting there isn’t always a straightforward process.

Today, most people don’t immediately buy after simply checking your website or after one phone call. In fact, it’s more common for people to interact with several marketing touchpoints from your brand before a deal is closed. This is why your Marketing and Sales teams must work hand-in-hand together to generate leads and make conversions.

Technology continues to redefine all that we do. It’s empowered customers to conduct two-thirds of any B2B buying journey gathering, processing and de-conflicting information independently (Gartner, 2019). It’s enabled marketers to track and measure their efforts more effectively. And today, it’s changing the way service reps serve customers. 

We marketers like rules. If X then Y is our bread and butter. Whether setting up marketing workflows or segmenting contacts in a CRM, we rely on golden rules to guide our decisions at every stage of the customer journey. It’s why there exists so many benchmarking reports, how-to articles, and definitive lists (and it’s probably the reason you’ve arrived on this blog…)

As an-all-in-one growth solution, HubSpot is a comprehensive platform, which includes marketing, sales and customer service tools. It can be complex to manage if you don’t know what you’re doing with it. Therefore, the first question you need to ask yourself is; “Are we getting the most out of HubSpot?”

There’s an art to managing your sales pipeline. It doesn’t matter how effective your marketing strategy or how many successful campaigns you’ve run, without proper pipeline management you could be letting deals slip through the cracks.

It’s no secret that customer experience can make or break any business. With customer referrals and word-of-mouth marketing the two biggest growth drives for any business today, it's proof of happy customers that's influencing buyers' purchasing decisions. 

In today's business world, competition is fierce and attention scarce. It's no longer enough to create the next revolutionary product or service. You’ve got to be exceptional at helping buyers understand why they need it, demonstrating how it will help them, and proving why they should invest in your business over a competitor. Essentially, you've got to master the art of building meaningful relationships.  

If you own a small business, ranking high on Google is a top priority. In today’s online world, where 93% of buying decisions start online, your business needs to be visible to people who need your product/service. The quicker and easier it is for your ideal buyers to find your business, the more traffic you will generate on your website and the higher chance you have of converting high-quality leads. Don’t forget the higher you rank in Google, the less you need to spend on advertising!

In today’s digital era, it can be quite a challenge to attract your target audience and keep them interested. On top of that, you must also compete with fierce competition and cut through the noise to get noticed.

This is where HubSpot provides an effective solution.

When implemented successfully, HubSpot is a strong digital marketing, sales and service platform that can help businesses of any size or industry achieve excellent lead generation and customer nurturing results.

However, it’s possible that businesses like yours may not be getting the results you were expecting, despite adopting HubSpot.

There are reasons for this, as well as some great ways to help put you on track.

For salespeople, prospecting has never been harder than it is today. With B2B buyers completing up to two thirds of the customer journey independent of a sales rep, it’s becoming increasingly challenging to search for potential customers, clients, or buyers in order to develop new business.

9 out of 10 startups will fail. It’s a hard statistic to digest and one that will leave you pondering whether all this is worth the effort. Never before has there been a harder time to get noticed amongst the competition.

“We need to create pillar page you say?”, eyes glazed over whilst you nod with vague approval. “What on earth is a pillar page!?”,  you think to yourself.

Naturally, you turn straight to Google, click the first link, and as if by magic, a beautiful long webpage of helpful content appears before your eyes. It’s a pillar page and it reveals everything you need to know about pillar pages!

Do you focus enough attention on your content for your technology marketing campaigns? The most comprehensive recent industry report shows that your competition probably already is.

Once upon a time, in a world far, far away, marketers had two choices; opt for inefficient manual ways of personalised engagement, or choose static digital marketing that scaled, but took a one-size-fits-all approach.

The word “automation” conjures up bleak images of cold industrial practices, long rows of robot machinery on production lines and annoying self-service checkouts that trap us in a perpetual state of shopping basket rage.

Think back to the last time you experienced exceptional customer service from a company. Felt good, didn't it? In fact, you've probably purchased or intend to purchase from that company again… Right?

It’s the final day of INBOUND18, HubSpot’s annual event held at The Boston Convention Centre where over 23,000 industry professionals come together to learn, get inspired, and grow better together.

We are super proud to announce that RevM has reached Platinum-level status in HubSpot's Partner Tier program.

A “one-size-fits-all” approach is good for one thing and one thing only. Ponchos. They protect us from torrential rain and we can all have a good laugh about how ridiculous we look as we hopelessly dash for cover.

Do you own, run or manage a tech startup? If so, you’re likely forever thinking up unique ways to attract people to your business.

Remember the old days of ordering a pizza? You’d pick up the phone, place your order, and spend the next thirty-minutes peering out of the window in anticipation for your cheesy goodness to arrive.

What’s it like running a tech startup? Work a lot, worry a lot more, get paid a lot less. Whilst your winning startup idea might come to you one night in a dream where you’re riding a giant marshmallow, the practicality of putting it into action requires tremendous effort, time and resources.

What is it?  Content marketing is the exchange of value.

If you own, run or manage a B2B technology company, your goal is to offer a technological solution that helps your ideal buyer solve an issue or fulfil a demand.

On 25th May, 2018, The General Data Protection Regulation (GDPR) will come into law. Businesses, whether B2B or B2C, from anywhere in the world, that hold, process, exchange and deal with the data of EU citizens will have to comply with more stringent regulations.

It’s 4:34 pm on Thursday. You swivel clockwise on your chair and release a sigh as you gaze out of the window. You’ve come to the realisation that your content marketing sucks!

Content marketing and copywriting are like identical twins. They are usually greeted with; “Wow! I literally cannot tell which one’s which! You look so alike! Who’s who?!”

Copywriting is the act of writing text that sells. So by definition, it has to be compelling. With so many brands pumping out content to the World Wide Web, your online audience doesn’t have time to waste cutting through the clutter.

Social media, that place where humans live and content thrives. If ever there were two ingredients for the perfect marketing recipe, that would surely be it, wouldn't it?

Don’t you just love watching videos? They entertain, educate and engage you. They inspire your decisions, influence your behaviours, and trigger all kinds of emotions. They captivate you in an instant. And all you have to do, is sit back and relax. 

We just hit gold status here at RevM. Before you ask, we haven't been competing as a curling team in the PyeongChang 2018 Olympic Winter Games.

Automation is rife. Self service checkouts have replaced cashiers, robots are working alongside humans in warehouses, and smart banking just got smarter with machine learning. It’s clear, many growing industries are seeing big-scale human displacement of tasks and jobs.

Do I need this? Do I want this? Do I understand this? Can I afford this? Do I trust this? Can I justify this? There's a lot going on in the minds of your customers before they decide to purchase. 

Hey! I’m guessing you arrived here from Google, or perhaps through one of our social media posts? Is this your first visit to our blog? Then welcome, you my friend are at the “awareness” stage (more on that later).

May 2018 has a lot to offer. Summer will be right around the corner. There’s two bank holidays to look forward to. And hec, it even has that one special day of the year when you can announce “May the 4th be with you” to every colleague you pass. 

Cold calling. Those two dreaded words that have become synonymous with pushy sales. Cold calling has amassed such a negative reputation over time for its intrinsically interruptive and annoying approach.

John, weaving hastily between pedestrians during the morning rush hour, decides to buy a coffee before his business meeting. Gazing at his watch, he frantically pulls his iPhone to his face and says, “Hey Siri! Find the quickest coffee near me.” 

David wakes up at 7am, walks to the kitchen and collects the post from the doormat on his way. Sieving through the mail, he separates any flyers and throws them in the bin without looking. Switching on his laptop, he quickly skips an advert to watch a video on YouTube. As he hits skip, his phone rings. 

Plants and businesses are not too dissimilar. Plants require a steady flow of nutrients, sunlight and water for optimum growth. 

A well-oiled marketing engine undoubtedly runs so much better with lots of input and collaboration, primarily from sales, after all, they are the ones knocking on the door, and talking directly to potential buyers - who else could be better placed to understand their business pain and needs?

Passion drives a small business, either to release a new product in the market or to provide more competitive services in the market. One thing is for sure; the business owner is the fuel behind the new business.

If you’re a B2B business that is looking for growth, and you want to drive forward a marketing driven growth plan, then an Inbound Marketing strategy could be the right approach for your business if you need to:

Monitoring your business’ social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. Social media isn’t this magical fairy dust that makes business leads come rushing in for your company. 

As marketers, we work tirelessly to move the needle  on what often seems like a laundry list of metrics.  We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… 

“Customer relationship management” can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine.